The All-Season Hoodie

The Kula

MULTI-SPORT ESSENTIAL

SPARTAN SHORTS

NO MORE COLD WET RASHGUARDS

Hydrophobic Shirts

Best-Selling

Spartan Shorts

Award-Winning Board Shorts

The World's Finest Waterwear

Based in Maui, Hawaii, we live for real innovation & problem solving, best-in-class fabrics, timeless styling and uncompromising manufacturing standards.

We build the hardest-working, most versatile waterwear on the planet.

Kula Hoodie
Watertops
BOARD SHORTS

FEATURED IN

Men's Journal
Wired Magazine
Sailing World
Forbes
Men's Health
Shape
Outside Magazine
Backpacker

Bluesmiths

Designed + Tested on Maui

Everything we build is the result of rigorous testing by a small team of ocean athletes, pioneers and watermen.

Learn More
hydrophobic tops
The Kanaha & The Lane

Our exclusive hydrophobic (water-repellent) shirts stay drier for longer, meaning you're more comfortable and you perform better - both on and off the water.

Impeccable construction and a tailored fit combine to make our hydrophobic shirts the best watertop on the market.